The Changed Paradigm of Consumer Science: From Focus Group to Mind Genomics
Ideas from the World of Information Science: A Model-driven Development
Consumer Testing with Children – Challenges and Opportunities
Consumer-designed Features for the Labeling, Packaging, and Advertising of Insect-based Proteins. A Practical Application of the Design of Ideas
Artificial Intelligence to Identify Ideas
Mind Genomics (BimiLeap) to Create New Ideas
Assigning People to Empirically Uncovered Mind-sets: A New Horizon to Understand the Minds and Behaviors of People
Systematics and Researcher Proclivities in Product Design: History, Success, and Pivot to the Future
About this book
In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research.
Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.