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Consumer-based New Product Development for the Food Industry Editors: Sebastiano Porretta, Howard Moskowitz, Attila Gere



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This book contains 186 pages.

Publication details


Print publication date
07 Apr 2021
Copyright year
2021
Print ISBN
978-1-83916-139-1
PDF eISBN
978-1-83916-333-3
ePub eISBN
978-1-83916-334-0

About this book

In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research.

Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.