Understanding consumer preferences with respect to sustainability is a key step toward the market uptake of biobased products. Within a European perspective, this chapter provides an overview of the results of a foresight activity aimed at identifying the demand for new sustainability criteria that are easily understood by different consumer groups (end consumers, businesses and public procurers) and relevant to their needs. Specific consideration is given to environmental, social and economic sustainability, which are together known as the three pillars of sustainability. Based on the presented research activities, eight conclusions could be drawn. The chapter finishes with implications for further research.