On treating 1,1-di-p-methoxyphenyl-3,3,3-triphenylpropene with bromine or acid, trityl cation is cleaved with the formation of 1,1-di-p-methoxyphenylethylene derivatives. With chlorine, vinylic substitution occurs.
Z. Rappoport and I. Schnabel, J. Chem. Soc., Perkin Trans. 2, 1972, 146 DOI: 10.1039/P29720000146
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