Using phosphorescent PtM2 (M = Ag or Au) heterotrinuclear complexes with ethynyl-functionalized 2,2′:6′,2′′-terpyridyl ligands as precursors, PtM2Eu2 heteropentanuclear complexes were synthesized with 2,2′:6′,2′′-terpyridyl bound to a EuIII ion. Upon excitation of the PtM2 chromophore at 390 nm ≤ λex ≤ 450 nm, the PtM2Eu2 complexes exhibit intense Eu-based luminescence sensitized through intramolecular d → f energy transfer, and the phosphorescence due to the PtM2 chromophore is largely quenched. By the successive insertion of phenylene and ethynyl between acetylide and 2,2′:6′,2′′-terpyridyl in the bridging ligands, the rate and efficiency of d → f energy transfer are tunable. In contrast with the quite effective d → f energy transfer in the Pt–C![[triple bond, length as m-dash]](https://www.rsc.org/images/entities/char_e002.gif) CC6H4tpy–Eu arrays, the long-range energy transfer across Pt–C
CC6H4tpy–Eu arrays, the long-range energy transfer across Pt–C![[triple bond, length as m-dash]](https://www.rsc.org/images/entities/char_e002.gif) CC6H4C
CC6H4C![[triple bond, length as m-dash]](https://www.rsc.org/images/entities/char_e002.gif) CC6H4tpy–Eu arrays becomes less efficient.
CC6H4tpy–Eu arrays becomes less efficient.
    
         
            
                     
                    
                        
                            
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