Amplified spontaneous emission (ASE) is considered to be a primary indication of optical gain in active media without an external resonator. Molecular materials with ASE are expected to be one of the suitable light sources for specific applications such as optical coherent tomography owing to their low coherence and flexible tunability. Concentration quenching of emissive excited states has been a critical issue to boost the quantum efficiency of molecular materials in their condensed phases. The rod-like design of molecules with excited state intramolecular proton transfer (ESIPT) has been demonstrated to overcome this issue in highly-concentrated molecularly-doped systems, as represented by C4alkyne-HBT (2-(4-(1-hexynyl)-2-hydroxyphenyl)-benzothiazole). We designed an ESIPT molecule-doped liquid crystalline (LC) system for optical amplification via the ASE regime with its wide tunability of emission intensity. Detailed ASE behaviour and optical gain of a LC blend of C4alkyne-HBT and 4-pentyl-4′-cyano biphenyl (5CB) was evaluated to afford a maximum optical gain of 16.5 cm⁻¹ with an estimated ASE threshold of optical pumping at 0.6–0.7 mJ cm⁻². Although most ASE studies focus on homogeneous solutions, solids, or crystalline states, ASE from a soft-flexible LC phase is quite limited and advantageous for the design of an external optical resonator/cavity structure. Optical excitation parallel and perpendicular to the director resulted in the strong modulation of the ASE. By using the benefits of a LC phase, the ASE was actively modulated under the external electric field by the reorientation of the molecular dipole moment.