We report the synthesis, binding kinetics, optical spectroscopy and predicted binding modes of a series of sterically demanding, fluorescent norepinephrine transporter (NET) ligands. A series of bulky stilbazolium dyes, including six newly synthesized compounds, were evaluated to determine the effect of extending the molecular probes’ ‘heads’ or ‘tails’. Taking advantage of the dyes’ characteristic ‘turn-on’ emission, the kinetic binding parameters, k_on and k_off were determined revealing that extension of the molecules’ tails is well tolerated while expansion of the head is not. Additionally, a ‘headfirst’ orientation appears to be preferred over a ‘tail-first’ binding pose. Further details of the possible binding modes were obtained from the emission spectra of the bound probes. A small range of interplanar twist angles, approximately 35° to 60°, is predicted to produce the observed emission. Docking experiments and molecular modelling support the kinetic and spectroscopic data providing structural insights into substrate binding.